University Bicycle Center

Organization Profile

University Bicycle Center was founded in 1972 to provide area biking enthusiasts with access to competitive pricing on leading brands, expert service, and a guarantee to customer satisfaction. Today, UBC operates our main retail and service center on Fletcher Ave. in Tampa with a satellite location at Alafia River State Park in Lithia.

Community Focused

UBC remains committed to our biking community through promoting health and wellness, reducing environmental impact, and supporting charitable events and organizations.

Customer Service

Our expertly trained staff take pride in offering the best quality products backed with friendly, knowledgeable service. Our goal is to meet and exceed every customer’s expectations. From fine-tuned bike assemblies and fitment assistance to our lifetime guarantee that provides free minor adjustments, UBC offers unbeatable value and customer service.

Bike Rentals

No Bike? No problem! We make experiencing ARSP's renowned trails convenient and cost-effective. Get in touch with our pros at Alafia River State Park or simply reserve online.

Connect with University Bicycle Center

14326 S County Rd 39, Lithia, Florida 33547

Hours of Operation

10:00 AM - 05:00 PM
08:00 AM - 05:00 PM
08:00 AM - 05:00 PM
Alafia River State Park Location

Friends of Alafia

Friends of Alafia is a nonprofit Citizen Support Organization (CSO) established to protect, preserve, and support Alafia River State Park.